The Business of Selling Dreams

ChatGPT Image Oct 16, 2025, 01_10_47 PM

We like clean stories. “Employment is a cage; business is a key; passive income is a hammock.” Clean stories are catnip for tired brains. But the world is noisy, and the numbers have an awkward habit of interrupting the chorus. In the United States, about one in five new establishments doesn’t make it to the first birthday; roughly half are gone by year five and about two-thirds by year ten. … Read the rest

The Price of Job Freedom

ChatGPT Image Oct 16, 2025, 12_15_37 PM

There’s a fashionable story online that employment is what you do before you discover “real freedom” in business, which you run for six weeks, automate with a YouTube video, and then retire into passive income where your money does push-ups while you sip something artisanal. Cute story. In the actual world—Hungary, the EU, the US—the boring truth is that a job, a business, and “passive income” are three different risk … Read the rest